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Marketing von Inventionen
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Vertreter aus Politik, Wirtschaft und Wissenschaft weisen seit einiger Zeit auf die angeblich mangelnde Innovationsfhigkeit in Deutschland hin. Im Gegensatz dazu beklagen vor allem die unabhngigen Erfinder, da ihre Inventionen von der Industrie als unbrauchbar zurckgewiesen werden. Heiko Wahl analysiert, welche Bedeutung den Inventionen unabhngiger Erfinder zukommt und welche Probleme zwischen Erfindern und Unternehmen bei einem Technologietransfer auftreten. Der Autor entwickelt Anstze, wie mit Hilfe eines Marketings von Inventionen die Anbahnung und Ausgestaltung von Transaktionsbeziehungen zwischen beiden Akteuren optimiert werden knnen.
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