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Geschftsbeziehungen und die Institutionen des marktlichen Austauschs

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Springer Nature
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N/A
Part Number
0
GTIN
9783824477456
Condition
New
Product Description

Das systematische Management von Geschftsbeziehungen gilt heute als eine notwendige Voraussetzung fr die Sicherstellung des Erfolgs von Anbietern auf modernen Mrkten. Grundlage dafr ist die Erklrung des Phnomens der Geschftsbeziehung. Aufbauend auf der Neuen Institutionenkonomik entwickelt Frank Jacob einen Vorschlag fr die Erklrung von Geschftsbeziehungen. Er stellt zunchst eine Typologie fr Institutionen des marktlichen Austausches vor, die ihm anschlieend als Basis fr die theoretische Modellierung von Geschftsbeziehungen dient. So kann der Autor institutionentheoretisch fundiert aufzeigen, dass unterschiedliche Erscheinungsformen der Geschftsbeziehung vorliegen, die unterschiedliche Ursachen haben und ein differenziertes Management erfordern.

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