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Technologie- und Innovationsmanagement
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Dieses Buch enthlt die Leistungsbilanz eines der grten Forschungsprogramme der Betriebswirtschaftslehre. In den Jahren 1991-2000 frderten das Land Schleswig-Holstein und die Deutsche Forschungsgemeinschaft siebzig Forschungsarbeiten zum Innovations- und Technologiemanagement. Die meisten dieser Untersuchungen waren grozahlige empirische Studien: Annhernd 7.000 Untersuchungseinheiten - Unternehmen, Haushalte, Projekte, Personen - wurden befragt. Die Ergebnisse lassen sich vier groen Themenbereichen zuordnen und liefern so eine umfassende Basis fr eine betriebswirtschaftliche Realtheorie der Innovation: - Innovationsmanagement als Technologiemanagement; - Marktdurchsetzung von Innovationen; - Innovationsmanagement als Kooperationsmanagement; - Prozesse und Strukturen des Innovationsmanagements.
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