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Personalmarketing im Pflegedienst

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783662541036
Condition
New
Product Description

Kliniken, Pflegeheime und andere Gesundheitseinrichtungen suchen derzeit hnderingend qualifizierte Bewerber fr offene Stellen im Pflegedienst. Was tun? Die Stellenanzeige hat ausgedient: Wie und wo spricht man heutzutage qualifizierte Bewerber an? In diesem Praxisbuch lernen Sie zielgruppenspezifische Marketingmanahmen fr die erfolgreiche Suche von Pflegepersonal kennen. Dazu gehren u.a. Imagekampagnen auf kommunaler Ebene und berregionaler Ebene, Filmsequenzen auf Youtube und die Prsenz in sozialen Medien. Ein Muss fr alle Pflegedirektoren, Pflegedienstleitungen, Leitungen von Pflegeheimen sowie fr Kommunikationsverantwortliche und Personalmanager in Krankenhusern und Pflegeheimen.

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