Copied Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
Sponsor- and Country-Related Predictors of Sponsorship Effectiveness
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer experience to be able to engage in a conversation with them. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions. The second study examines international differences in sponsorship effectiveness of Formula One sponsors.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$39.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Regionalbanken zwischen Digitalisierung, Regulierung und Niedrigzinsumfeld
$39.99
A Touch of Ruckus (Hardcover)
$13.49
Altern in rumlicher Umwelt
$44.99
Car IT kompakt
$29.99
The Formation of the Swiss Hospital System (18401960)
$169.99
Pseudochaotic Kicked Oscillators
$84.99
Flat Glass Technology
$54.99
Thoraxchirurgie
$299.99
Arguments and Actions in Social Theory
$54.99
Donald Trump and the Kayfabe Presidency
$59.99
Police Code of Silence in Times of Change
$37.99
Remote Sensing of Soils
$199.99
Contemporary Canadian Womens Fiction
$39.99
Lehrbuch der Pharmakognosie
$44.99
Die separate Regulierung zweier Gene mit einfarbigem Licht
$59.99
Innovations for Metropolitan Areas
$59.99
Empty Bottles Full of Stories by R.h. Sin
$17.99
Entwicklung eines Systems zur berwachung und Steuerung des Kosten- und Erfolgsverhaltens von Produk
$59.99
Online Communities and Social Computing
$84.99
Non-Semisimple Topological Quantum Field Theories for 3-Manifolds with Corners
$39.99
Tensorrechnung in analytischer Darstellung
$49.99
Technology Adoption in the Caribbean Tourism Industry
$139.99
Forms of List-Making: Epistemic, Literary, and Visual Enumeration
$59.99
Bericht ber die vierte Tagung ber Psychopathenfrsorge Dsseldorf
$59.99
Politische Prozesse in der Strategischen Unternehmensplanung
$49.99
Maregeln zur Verhtung von Waldbrnden
$54.99
Grundlagen der allgemeinen und anorganischen Chemie
$29.99
Werkstoffkunde und Werkstoffprfung
$54.99
Multi-Agent Systems and Agent-Based Simulation
$54.99
Energy Technology 2015
$149.00
Neural Mechanisms of Startle Behavior
$169.99
Effective Policing?
$54.99
Ingardeniana II
$129.00
Govering for the Environment
$109.99
Marketing fr High-Tech-Unternehmen
$59.99
Physical Principles of Ultrasonic Technology
$129.00
Newton and Newtonianism
$84.99
Interkontinentale Nachrichtenbertragung mittels moderner Tiefseekabel und Satellitenverbindungen
$54.99
European Monetary Union and Exchange Rate Dynamics
$39.99
Surface Integrity in Machining
$109.99
