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Belohnungen fr Online Reviews
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Buy Belohnungen fr Online Reviews for $40.50 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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Auf Basis sozialpsychologischer Theorien leitet Ann-Kathrin Grtschel Hypothesen zu den Wirkungen von Belohnungsangeboten fr das Verfassen von Online Reviews her. Die aufgestellten Hypothesen werden mit einer offenen Befragung und zwei experimentellen Studien empirisch berprft. Die Ergebnisse der Studien zeigen die zugrundeliegenden psychologischen Effekte sowie die resultierenden Verhaltensabsichten der angesprochenen Kunden. Ein Belohnungsangebot steigert die Online-Review-Abgabewahrscheinlichkeit, whrend sich die positiven und negativen Effekte auf die Online-Review-Valenz gegenseitig aufheben.
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