The Creation of the Extraordinary

Name: The Creation of the Extraordinary
Brand: Springer Nature
SKU: 9783658295370
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Product Details

Brand

Springer Nature

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N/A

Part Number

GTIN

9783658295370

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New

Product Description

Luxury is as old as humankind and has sparked multiple debates throughout of history. In todays consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles.

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