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Laterale Technologietransferprojekte in multinationalen Unternehmen

Laterale Technologietransferprojekte in multinationalen Unternehmen

Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783834940865
Condition
New
Product Description

Die Entwicklung und Ausnutzung von Innovationen und Technologien ist ein existentielles Aktionsfeld fr multinationale Unternehmen. Christoph Petersen analysiert Technologietransferprojekte zwischen Tochtereinheiten in multinationalen Unternehmen (=laterale Technologietransferprojekte), denn diese sind von wachsender Bedeutung fr den Unternehmenserfolg und eine besondere Herausforderungen fr das Projektmanagement. Auf der Grundlage von 125 lateralen Technologietransferprojekten diskutiert er Optimierungspotentiale und Managementempfehlungen und sucht nach geeigneten Koordinations- bzw. Managementinstrumenten, die die Effizienz des Projekts steigern.

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