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Organisationsentstehung in innovativen Neugrndungen

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Springer Nature
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9783824479504
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Product Description

Neben einer ausreichenden Grndungsaktivitt stellt die berlebens- und Wachstumsfhigkeit innovativer Neugrndungen eine entscheidende Voraussetzung des Erneuerungsprozesses dar. Folglich ist es als eine Aufgabe der betriebswirtschaftlichen Forschung anzusehen, innovative Neugrndungen bei der Lsung wachstumshemmender Problemstellungen zu untersttzen. Sebastian Stern entwickelt einen konzeptionellen Bezugsrahmen, der auf theoretischen und empirischen Erkenntnissen der aktuellen Organisationsforschung aufbaut. Er untersucht 13 Multimediaunternehmen, wobei mit Hilfe der Netzwerkanalyse vor allem informelle Kommunikationspartner empirisch erfasst werden. Der Autor schlgt ein Organisationsentwicklungskonzept fr innovative Neugrndungen in drei Stufen vor, in dem die wichtigsten Entwicklungsstufen charakterisiert und notwendige Management-Manahmen fr einen reibungslosen Stufenbergang beschrieben werden.

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