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Wertbasiertes Mitgliedermanagement in Sportvereinen

Wertbasiertes Mitgliedermanagement in Sportvereinen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658108212
Condition
New
Product Description

Christine Rupp erarbeitet Mglichkeiten eines segmentspezifischen, wertbasierten Mitgliedermanagements in Sportvereinen. Der Managementansatz soll Vereinen helfen, aktuelle und drngende Herausforderungen des Sportvereinswesens wie beispielsweise die Gewinnung und Bindung von Funktionstrgern und bungsleitern erfolgreich zu meistern. Die Autorin beschreibt bestehende wissenschaftliche Erkenntnisse zur Anspruchsgruppensegmentierung in Nonprofit-Organisationen, erarbeitet ein mehrdimensionales Konzept von Mitgliederbewertung und analysiert, welche Mitglieder fr welche Sportvereine besonders wertvoll und wichtig sind. Implikationen fr das Mitgliedermanagement in Vereinen und Verbnden unterstreichen den Praxisbezug der Arbeit.

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