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Multimedia im Wissenschaftsmarketing

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783824468348
Condition
New
Product Description

ffentliche Hochschulen sind in Zeiten der Mittelknappheit einem verstrkten Wettbewerb ausgesetzt. Die Marktorientierung im Wissenschaftsbereich, das Wissenschaftsmarketing, wird zunehmend Erfolgsfaktor zukunftsorientierter Hochschulen. Dabei liefern Multimedia und das Internet als innovative Technologien entscheidende Funktionalitten fr die Umsetzung des Marketinggedankens an Hochschulen. Carsten Nolte zeigt anhand theoretischer berlegungen und empirischer Studien, wie Wissenschaftsmarketing an Hochschulen umgesetzt werden kann. Der Autor stellt die zu erwartenden hochschulinternen Organisationsproblemen, die bei der Einfhrung von Innovationen wie Marketing, Multimedia und der Internettechnologie an ffentlichen Hochschulen auftreten, sowie Anstze zu ihrer Lsung vor. Abschlieend werden die Inhalte, die Struktur und die mediale Gestaltung von marketingorientierten Internet-Informationsangeboten von Hochschulen errtert.

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