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Erfolgsfaktoren im Forschungsmanagement
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In Branchen mit hoher Wissenschaftsbindung gewinnen die anwendungsorientierte Grundlagenforschung und die produktorientierte Anwendungsforschung fr den Wettbewerb zunehmend an Bedeutung. Dies wird jedoch in der Literatur zum F&E-Management kaum reflektiert. Ausgehend von der fundamentalen Analogie zwischen brsennotierten Optionen und Forschungsprojekten untersucht Rainer Schulthei, wie die ursprnglich rein kapitalmarkttheoretisch ausgelegte Optionspreistheorie fr das Forschungsmanagement genutzt werden kann. Am Beispiel des Pharmasektors zeigt er, dass sich die betriebswirtschaftlich scheinbar schwer zu fassende Forschung auf konomische Kriterien ausrichten lsst und zur Steigerung des Unternehmenswertes bzw. des gesellschaftlichen Nutzens beitragen kann.
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