Copied Product Development for Distant Target Groups
Product Development for Distant Target Groups
Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$36.00 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Computing and Graphics in Statistics
$139.99
Italian Military Operations Abroad
$109.99
The International Academy of Cytology Yokohama System for Reporting Breast Fine Needle Aspiration Bi
$89.99
Computational Advances in Organic Chemistry: Molecular Structure and Reactivity
$169.00
Problem-based Language Learning and Teaching
$64.99
Some Topics in Algebra
$54.99
Static Analysis
$39.99
Evidence-Based Caries Prevention
$159.99
Erwachsenenbildungswissenschaft
$69.99
Modern Methods of Plant Analysis / Moderne Methoden der Pflanzenanalyse
$39.99
Evolutionary Search and the Job Shop
$54.99
Flood Issues in Contemporary Water Management
$109.99
Remembering as Reparation
$19.99
Lobsters: Biology, Fisheries and Aquaculture
$219.99
The Advisory Function of the International Court of Justice 1946 - 2005
$129.00
The Legend of Jonah
$54.99
Innovationsprozesse zyklenorientiert managen
$74.99
Australian Animation
$99.99
The Marshall Plan: Fifty Years After
$84.99
Biosynthesis, Metabolism and Mode of Action of Invertebrate Hormones
$129.00
The Waning of the Renaissance 16401740
$109.99
Optimization Theory and Applications
$84.99
Computer Analysis of Images and Patterns
$129.00
Collaborative Quality Assurance in Information Systems Development
$54.99
Christine de Pizan in Text und Bild
$39.99
Fracture Mechanics of Ceramics
$329.99
Quintessenz der Vertrauensbildung
$37.99
Scholastic Reader! Level 4: Buddy
$4.49
Acoustical Imaging
$39.99
Membrane Technology: Applications to Industrial Wastewater Treatment
$109.99
Language, Discourse, and Praxis in Ancient China
$39.99
Barnes & Noble The Second Chance of Darius Logan by David F. Walker
$19.99
Dangerous Strangers
$39.99
The Politicization of Social Divisions in Post-War Poland
$129.99
Torsionsschwingungen in der Verbrennungskraftmaschine
$54.99
Sleep
$31.96
Layeredness in Materials
$129.99
Migrant Protection and the City in the Americas
$129.00
Advances in Diagnosis and Management of Ovarian Cancer
$169.99
Frontiers in Fluid Mechanics
$54.99
