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Strategische Innovationen in der Hotellerie

Strategische Innovationen in der Hotellerie

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834942241
Condition
New
Product Description

Innovationen in der Hotellerie stellen besondere Herausforderungen an das Management und die Gestaltung von Innovationsprozessen dar. Sie sind auf die konstitutiven Merkmale von Dienstleistungen zurckzufhren. Elisa Innerhofer untersucht Innovationsprozesse in der Hotellerie, indem sie Konzepte der Dienstleistungs- und der Innovationstheorie mit ressourcenorientierten Anstzen des Strategischen Managements verknpft. Sie zeigt, welche Ressourcen und Kompetenzen innovationsrelevant sind und welche Rolle sie im Innovationsprozess spielen.

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