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Strategische Innovationsorientierung von Business-to-Business-Unternehmen
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Bjrn Six analysiert, inwiefern und unter welchen unternehmens- und marktbezogenen Rahmenbedingungen strukturelle und kulturelle Facetten der Strategieimplementierung frderlich fr ein innovatives Produktprogramm und den Unternehmenserfolg sind. Seine Datenbasis ist eine empirische Studie mit jeweils mehreren Informanten aus ber 100 Industriegterunternehmen verschiedener Branchen.
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