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Dienstleistungen im industriellen Anlagengeschft

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Springer Nature
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N/A
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GTIN
9783824404995
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Fr Investitionsgterhersteller wird es immer schwieriger, allein durch angebotene Sachgter Wettbewerbsvorteile zu erzielen. Erst eine Erweiterung des bestehenden Leistungsangebots durch kundenorientierte Dienstleistungen schafft die Voraussetzung fr ein erfolgreiches Operieren am Markt. Vor diesem Hintergrund entwickelt Gerhard Grill-Kiefer ein Marketing-Konzept, das auf den anlagenbezogenen Wertschpfungsprozess ausgerichtet ist. Hierbei ermglicht die Erstellung sachgutkomplementrer Dienstleistungen die Verbesserung des betriebsphasenbezogenen Kundennutzens und damit die Produktivittssteigerung der entsprechenden Anlage.

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