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Arbeitgeberattraktivitt aus Sicht der Generation Y

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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783658079185
Condition
New
Product Description

Julia Ruthus identifiziert personalwirtschaftliche Handlungsfelder zur Steigerung der Arbeitgeberattraktivitt aus Sicht der Generation Y und gibt Umsetzungsempfehlungen fr die Bereiche Mitarbeitergewinnung, Mitarbeiterentwicklung und Mitarbeiterbindung. Vor dem Hintergrund des demographischen Wandels und dem daraus resultierenden Fachkrftemangel gewinnt die Generation Y zunehmend an Aufmerksamkeit. Sie zeichnet sich gem der einschlgigen personalwirtschaftlichen Literatur durch vllig neue Wertorientierungen und Bedrfnisse im Vergleich zu ihren Vorgngern aus.

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