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Management von Fuballstadien als Veranstaltungsimmobilien
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Daniel Gruber untersucht Effizienzpotenziale im Stadionmanagement entlang einer empirischen BenchmarkingEvaluation. Die theoretische Grundlage bildet ein Geschftsmodell fr Fuballstadien, welches durch Experteninterviews mit Stadionmanagern abgesichert wird. Zentrale Kenngren des Modells werden in einer Grobefragung fr den deutschen Stadionmarkt erhoben. Die statistischen Auswertungen der Stichprobe bilden erstmalig die Marktstrukturen umfnglich ab und decken vorhandene Leistungslcken im Stadionmanagement auf. Aus den qualitativen und quantitativen Befunden leitet der Autor effiziente Strategietypen fr Fuballstadien in unterschiedlichen Marktkonstellationen ab.
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