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Zuschauernachfrage von Teamsportarten in ressourcenschwachen Umfeldern

Zuschauernachfrage von Teamsportarten in ressourcenschwachen Umfeldern

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658296568
Condition
New
Product Description

Die Zuschauernachfrage ist ein zentraler Erfolgsfaktor im professionellen Teamsport. Daher stellen geringe Zuschauerzahlen eine strukturelle Ressourcenschwche dar, die so genannte Schwellensportarten kennzeichnet. Kristoff Reichel untersucht den Frauenfuball in Deutschland, um Managementstrategien fr Teamsportarten in ressourcenschwachen Umfeldern aufzuzeigen. Den theoretischen Ansatz bildet ein erweitertes Nachfragemodell fr Schwellensportarten, das er fr die Stadionnachfrage der 1. Frauenfuball-Bundesliga konometrisch testet. Die aggregierten Befunde ergnzt der Autor um eine primrempirische Zielgruppenanalyse und entwickelt effektive Strategien fr den professionellen Frauenfuball.

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