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Interaktionsqualitt und Kundenintegrationsverhalten

Interaktionsqualitt und Kundenintegrationsverhalten

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834931993
Condition
New
Product Description

Die Fragestellung der Integration des Kunden in die betriebliche Leistungserstellung nimmt in der betriebswirtschaftlichen Forschung breiten Raum ein. Auf Basis einer umfangreichen theoretischen und empirischen Analyse untersucht Anja Geigenmller, wie sich Kundenintegrationsverhalten manifestiert, welche Faktoren das obligatorische Integrationsverhalten von Kunden positiv beeinflussen und welche Konsequenzen sich daraus auf die Wahrnehmung eines Leistungsanbieters ergeben. Die Autorin entwickelt Implikationen fr die Forschung sowie fr das Management der Kundenintegration.

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