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Erfolg mit nachhaltigen Eventkonzepten

Erfolg mit nachhaltigen Eventkonzepten

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783834968852
Condition
New
Product Description

Auf der zweiten wissenschaftlichen Konferenz zur Eventforschung, die am 3. November 2010 an der TU Chemnitz stattfand, wurden aktuelle Forschungsergebnisse zum Thema Event vorgestellt und diskutiert. Aus Sicht des Marketing, der Kommunikationstheorie, der Sport- und Theaterwissenschaften, der Soziologie, der Rechtswissenschaften sowie der Informatik beleuchten die Autoren und Autorinnen neben dem Schwerpunktthema Nachhaltigkeit von Eventkonzepten aktuelle wissenschaftliche Fragen wie User Generated Events, Flash-Mob-Events, wikibasierte Lsungen und konomische Wirkungsanalysen.

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