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Events und Sport
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Auf der vierten Wissenschaftlichen Konferenz zur Eventforschung, die am 26. Oktober 2012 an der TU Chemnitz stattfand, wurden aktuelle Forschungsergebnisse zum Thema Event und Sport vorgestellt und diskutiert. Aus Sicht des Marketing, der Kommunikationstheorie sowie der Sportwissenschaft beleuchten die Autoren und Autorinnen neben dem Schwerpunktthema Eventkonzepte im Zusammenhang mit Sporterlebniswelten unter anderem aktuelle wissenschaftliche Fragen wie die Eignung von Social Networking-Plattformen fr die Ablaufkontrolle von Events, regionale Aspekte des Eventmarketing, die Complianceproblematik oder Corporate Social Responsibility. Des Weiteren erhlt der Leser einen berblick zum Thema Eventforschung aus Sicht des Marketing.
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