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Events und Emotionen
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Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Psychologie, der Soziologie sowie der Medienwissenschaften Erklrungsanstze zum Entstehen und Wirken von Emotionen im Eventkontext. Der Band fasst die auf der sechsten Wissenschaftlichen Konferenz Eventforschung, die am 24. Oktober 2014 an der TU Chemnitz stattfand, vorgestellten und diskutierten aktuellen Forschungsergebnisse zum Thema Events und Emotionen zusammen. Das Schwerpunktthema wird ergnzt um wissenschaftliche und praxisorientierte Beitrge, u. a. zur Inszenierung von Events, der regionalen Wirkung ffentlicher Events, marken- und kennzeichenrechtlicher Aspekte zum Schutz eines Eventmarketing-Formats, Barcamps als neue Eventform und den Potentialen der iBeacon-Technologie.
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