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Unternehmenskultur: Erkennen Entwickeln Verndern
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Dieses Buch analysiert, was Unternehmenskultur ist und wie sie im Sinne eines kulturbewussten Managements entwickelt und verndert werden kann. Der oft diffus gebrauchte Begriff wird in praktischen Fragestellungen konkretisiert: durch welche grundlegenden berzeugungen werden Fhrungskrfte und Mitarbeiter in ihrem Denken und Handeln gesteuert? Untersttzen die "geheimen Spielregeln" und Routinen die Erreichung der Unternehmensziele oder sind sie kontraproduktiv? Wie knnen qualifizierte Mitarbeiter gewonnen und gehalten werden? Werden neue Herausforderungen rechtzeitig erkannt und gemeistert oder strzen sie das Unternehmen in eine Krise?.
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