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Events und Tourismus
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Die Autorinnen und Autoren des Tagungsbandes liefern aus Sicht des Marketing, der Kommunikationstheorie sowie des Tourismus Erklrungsanstze fr die synergetische Verbindung von Events und touristischen Destinationen. Der Band fasst die auf der siebten Wissenschaftlichen Konferenz zur Eventforschung, die am 30. Oktober 2015 an der TU Chemnitz stattfand, vorgestellten und diskutierten aktuellen Forschungsergebnisse zum Thema Events und Tourismus zusammen. Das Schwerpunktthema wird ergnzt um wissenschaftliche und praxisorientierte Beitrge u. a. zur Frderung des nachhaltigen Tourismus mit Events, der Inszenierung von Events, der konomischen Wirkung von Events sowie zum Event-Controlling.
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