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Events und Zukunftsstrategien in der Live-Kommunikation
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Die Veranstaltungswirtschaft hat sich nach dem Lockdown auf den Weg zu einem New Normal begeben, in dem Live- und digitale Kommunikation eng verbunden sind. In diesem Konferenzband werden interessante und bisher noch unbeantwortete Fragen angesprochen wie die Rolle von Metaverse als Kommunikationsplattform, die Customer Journey bei immersiver Live Kommunikation, der knftige Stellenwert hybrider Konzepte oder die strategische Neupositionierung von Messen. Im Buch wird auch ber Untersuchungen zur Zahlungsbereitschaft von Veranstaltungsbesuchern, Nachhaltigkeit von Sportveranstaltungen, Vernderung des Eco-System Veranstaltungswirtschaft infolge der digitalen Transformation und die Diversity in Agenturen berichtet.
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