The Influence of Culture and Personality on Customer Satisfaction

Name: The Influence of Culture and Personality on Customer Satisfaction
Brand: Springer Nature
SKU: 9783658125561
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Springer Nature

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9783658125561

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Franziska Krger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.

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