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Konzepte und Instrumente des Dialog-Marketings
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Dialog-Marketing wird nicht nur von immer mehr Unternehmen eingesetzt, sondern zunehmend auch von Verbnden, Organisationen sowie sozialen Bewegungen. Das verfolgte Ziel ist dabei stets das gleiche: Dem eigenen Anliegen soll Gehr verschafft und Kunden sollen durch einen Appell aktiviert werden, all dies auf mglichst effiziente und effektive Weise. In diesem Beitrag vermittelt Ralf T. Kreutzer dem Leser einen umfassenden Einblick in die Thematik des Dialog-Marketings und dessen relevante Anwendungsfelder.
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