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Advances in Advertising Research XIV

Advances in Advertising Research XIV

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658447137
Condition
New
Product Description

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.

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