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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783528057473
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Product Description

Ein Blick auf die Aktienkurse zeigt: Im Neuen Markt trennt sich derzeit die Spreu vom Weizen. Worauf kommt es an, damit eBusiness Unternehmen und neu gegrndete Firmen der New Economy langfristig erfolgreich am Markt agieren? Das Buch zeigt durch viele Beitrge von erfolgreichen, deutschen eBusiness-StartUps die kritischen Erfolgsfaktoren fr Existenzgrnder der New Economy auf. Die einzelnen Lebensphasen eines Unternehmens, wie Idee, Grndung, Brsengang, Wachstum etc. werden umfassend beschrieben und analysiert. Die Autoren stellen in ihren Erfahrungsberichten u.a. dar, wie Ideen zielfhrend systematisiert werden, welche Herausforderungen in einer frhen Phase der Grndung zu meistern sind, welche Voraussetzungen einer Aufnahme von Venture Capital zu Grunde liegen und wie ein Brsengang zielgerichtet geplant wird. Darberhinaus werden Managementinstrumente zur strategischen Steuerung von StartUp-Unternehmen beschrieben und ein Einblick in die Aktivitten von Business Angels in Deutschland gegeben. Das Buch stellt spannend und gleichermassen analytisch dar, was man man von wirklich erfolgreichen Unternehmen der New Economy lernen kann. Ein hochkartiger Ratgeber fr alle, die neu gegrndete Internet Firmen langfristig sichern oder das klassische Stammgeschft um erfolgreiche Business-Komponenten in den Neuen Mrkten ergnzen wollen.

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