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Online-Sehen

Online-Sehen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658151829
Condition
New
Product Description

Oliver Klosa betrachtet Web-TV auf der Grundlage eines Mehr-Methoden-Designs unter Bercksichtigung von Angeboten, Anbietern und Rezipienten, um die Einflussnahme mglicher Qualittsfaktoren auf die Akzeptanz herauszuarbeiten. Durch diese multiperspektivische Herangehensweise ermglicht er den Lesern, sich ein umfassendes Bild ber das Medium Web-TV zu machen. Dabei zeigt er, in welchem Zusammenhang die inhaltlichen, technischen, formal-funktionalen und konomisch-rechtlichen Qualittsfaktoren zur Akzeptanz stehen. Der Autor gibt auch einen Einblick in den deutschen Web-TV-Markt und dessen Entwicklung.

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