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Versicherungen fr Senioren

Versicherungen fr Senioren

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824490547
Condition
New
Product Description

Die deutsche Bevlkerung wird immer lter. Damit rckt eine bislang vernachlssigte Kundengruppe in das Blickfeld von Versicherungsunternehmen. Rainer Reitzler analysiert anhand sekundrstatistischer Forschungsergebnisse und empirischer Erhebungen den Versicherungsmarkt sowie angrenzende Finanzdienstleistungen fr die ltere Kundengruppe. Er prsentiert ein facettenreiches Bild des aktuellen Seniorenmarktes und leitet auf der Basis eines integrierten und intergenerativen Marketing-Mixes Handlungsempfehlungen fr die Versicherungswirtschaft ab.

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