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Strategisches Bankmanagement

Strategisches Bankmanagement

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824473557
Condition
New
Product Description

Durch die permanente Zunahme von Komplexitt, Dynamik und Unsicherheit in den Rahmenbedingungen vollziehen sich im Bankbereich tiefgreifende Vernderungen. Diese Entwicklung stellt hohe Anforderungen an die Reaktions- und Anpassungsfhigkeit von Banken. Marius Dannenberg analysiert, welche strategischen Managementanstze geeignet sind, die tiefgreifenden Vernderungen im Kreditgewerbe zu bewltigen. Er zeigt den aktuellen Stand des Wissens zum Strategischen Bankmanagement auf und untersucht, welche Faktoren den Wandel im Wettbewerbsumfeld von Kreditinstituten verursachen. Besonderer Wert wird dabei auf die strategische Planung, die Organisationsstruktur, die Organisationskultur sowie die Informations- und Kommunikationstechnologien gelegt.

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