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Investor Relations-Management und IPO-Erfolg
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Als zentraler Erfolgsfaktor eines Initial Public Offering (IPO) gilt das Investor Relations-Management. Zwar lsst sich die Erfolgsrelevanz von Investor Relations bei Brsengngen aus der Praxis begrnden, doch hat die Wissenschaft das Thema bisher vernachlssigt. Eva Salzer untersucht den Zusammenhang zwischen dem Investor Relations-Management und dem IPO-Erfolg aus Emittenten-Sicht. Sie leitet die Aktionsparameter des IR-Managements theoretisch her und entwickelt ein Modell, das die Wirkungsweise dieser Parameter auf den IPO-Erfolg abbildet. Die Autorin zeigt mit Hilfe einer Kausalanalyse die Wirkung der Aktionsparameter auf den IPO-Erfolg auf und kann einen signifikant positiven Einfluss nachweisen.
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