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Marketing junger Technologieunternehmen
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Fehlendes oder fehlerhaftes Marketing ist eine der hufigsten Ursachen fr den Mierfolg junger Technologieunternehmen. Anton Meier stellt wichtige Erfolgsfaktoren aus der betriebswissenschaftlichen Forschung ber junge Technologieunternehmen, dem Innovationsmanagement, dem Technologiemarketing sowie dem allgemeinen Marketing-Management vor. Der Autor identifiziert typische Verhaltensmuster junger Technologieunternehmen und gibt Handlungsempfehlungen fr das Management.
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