Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Marketingorientierung und Unternehmenserfolg

Marketingorientierung und Unternehmenserfolg

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824404322
Condition
New
Product Description

Marketingorientierung hat sich in den letzten Jahren zu einem zentralen Thema in der Forschung entwickelt. Martina Botschen stellt eine alternative Konzeption vor, bei der nicht nur die Orientierung am Absatzmarkt, sondern vielmehr die theoretische Fundierung des relativen Erfolgsbeitrages von Marketingorientierung im Vordergrund steht. Die Autorin erlutert den Zusammenhang zwischen Marketingorientierung und Unternehmenserfolg anhand verhaltenswissenschaftlicher Theorien der Organisation. Darauf aufbauend entwickelt sie ein psychometrisches Messinstrument, das Einstellungen und Intentionen ermittelt. Abschlieend beschreibt die Autorin die Gte des Messinstrumentes und gibt Empfehlungen zur weiteren Skalenentwicklung.

Available Colors
Available Sizes
1 Offer Price Range: $49.99 - $49.99
BEST PRICE

Single Product Purchase

$49.99
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$49.99 $49.99

$49.99
See Site In stock Visit Store

Similar Products

Proceedings of the Third GAMM Conference on Numerical Methods in Fluid Mechanics

$59.99

Brown Girl Dreaming by Jacqueline Woodson

$10.99

Global Virtual Teams & Trust

$99.99

Kommentar zur (Muster-)Berufsordnung fr die in Deutschland ttigen rztinnen und rzte MBO- 1997

$139.00

Free Trade within North America: Expanding Trade for Prosperity

$109.99

Decision Making and Modelling in Cognitive Science

$54.99

Building web applications with Vue.js

$59.99

Magnetic Resonance Imaging of the Skeletal Musculature

$169.99

The Statesman's Yearbook 1998-99

$59.99

A Handbook of Leisure Studies

$84.99

Elektrische Energiesysteme

$44.99

Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications

$279.99

Algorithms, Fractals, and Dynamics

$39.99

Dickens and Charity

$44.99

The Science of Clays

$169.99

Grundlagen der Geokologie

$49.99

Genetic Improvement of Tomato

$84.99

Security, Privacy, and Applied Cryptography Engineering

$39.99

A Novel Lidar Ceilometer

$109.99

Practical Low Power Digital VLSI Design

$199.99

Buerliche Freiheit und genossenschaftliche Koordination

$59.99

Dan Shen (Salvia miltiorrhiza) in Medicine

$169.99

Mathematics and Democracy

$169.99

Deep Learning and Convolutional Neural Networks for Medical Image Computing

$139.00

Algebraic Techniques and Their Use in Describing and Processing Uncertainty

$109.99

Mitochondrial Mechanisms of Degeneration and Repair in Parkinson's Disease

$149.00

International Symposium on Gravity, Geoid and Height Systems 2016

$129.00

Solidification Processing of Metallic Alloys Under External Fields

$199.99

Matrix Information Geometry

$169.99

Cholangiography After Orthotopic Liver Transplantation

$109.99

Genetic Engineering: Principles and Methods

$109.99

Attention and Arousal

$39.99

The Palgrave Handbook of Literature and Mathematics

$199.99

Models of Economic Dynamics

$54.99

Situational Method Engineering

$54.99

Management in Nonprofit-Mikrofinanzorganisationen

$49.99

Stochastic Distribution Control System Design

$109.99

Theory of Probability and Random Processes

$79.99

Recent Trends in Philosophical Logic

$109.99

Sport Entrepreneurship

$84.99