Copied Carl Hundhausen: Sein Leben, sein Werk, sein Lebenswerk
Carl Hundhausen: Sein Leben, sein Werk, sein Lebenswerk
Eva-Maria Lehming untersucht das theoretische und praktische Wirken von Carl Hundhausen, dem deutschen Grndungsvater der Public Relations. Die Autorin zeigt, da Hundhausens Reden und Handeln kompatibel sind: viele Bestandteile seiner PR-Theorie finden sich in seiner Berufsausbung wieder. Weitere Aspekte der Analyse sind die Rezeption von Hundhausens Schriften sowie sein Einflu auf die Praxis der Public Relations. Es wird deutlich, da er die PR-Praxis nachhaltig in seinem Sinne prgte.
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