Copied Kernkompetenzen im strategischen Management von Banken
Kernkompetenzen im strategischen Management von Banken
Das Schlagwort "Kernkompetenzen" findet derzeit in Wissenschaft und Praxis eine fast schon inflationre Verwendung. Damit einher geht eine Vielzahl unterschiedlicher Auffassungen, was unter dem Konstrukt Kernkompetenzen zu verstehen sei. Birgit Knaese verfolgt den Kernkompetenzenansatz auf seine theoretischen Ursprnge zurck und ermittelt einen Kriterienkatalog, anhand dessen geprft werden kann, wann eine "Kernkompetenz" vorliegt. Dieser ressourcenorientierte Strategieansatz wird als komplementres Konzept zu dem bisher dominierenden wettbewerbsorientierten Strategieansatz verstanden. Auf diesem theoretischen Fundament aufbauend versucht die Autorin, den Kernkompetenzenansatz fr die dauerhafte Marktbehauptung von Banken - als Reprsentant fr den in westlichen Industrienationen immer wichtiger werdenden Dienstleistungssektor - nutzbar zu machen.
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