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Synergieeffekte bei Unternehmenskufen
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Product Details
Die Realisierung von Synergieeffekten wird sehr oft als Zielsetzung von Unternehmenskufen genannt. Fehleinschtzungen der Synergiepotentiale fhren jedoch hufig zu Mierfolgen. Markus Ziegler entwickelt eine konzeptionelle Grundlage fr die Beurteilung von Synergiepotentialen bei Industriebetrieben. Im Anschlu daran wird diese Beurteilungsgrundlage fr die Identifikation von Synergieeffekten im Beschaffungs- und Produktionsbereich eingesetzt. Der Autor weist nach, da viele Synergieeffekte nur unter sehr restriktiven Bedingungen realisierbar oder berhaupt nicht existent sind.
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