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Wertorientierte Strategiebewertung

Wertorientierte Strategiebewertung

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824466054
Condition
New
Product Description

Seit einigen Jahren ist das Shareholder-Value-Konzept als Bewertungsmethode von Unternehmen, einzelnen Geschftsbereichen und Strategien Gegenstand betriebswirtschaftlicher Forschung. In der Unternehmenspraxis zeigt sich, da strategische Einflufaktoren und ihre Wirkungsbeziehungen, die Zielgre des Customer Value sowie die Prozegestaltung der Strategiebewertung in den Bewertungsmodellen unzureichend bercksichtigt werden. Michael A. Peschke entwickelt fr Geschftsbereiche ein Konzept der wertorientierten Strategiebewertung. Der Autor konzipiert im Rahmen eines Aktionsforschungsprojektes ein den praktischen Gegebenheiten und Bedrfnissen deutlich angenhertes Strategiebewertungs- und Prozemanagementmodell.

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