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Individuelle Vermgensverwaltung fr Privatkunden
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Buy Individuelle Vermgensverwaltung fr Privatkunden for $45.00 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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Die individuelle Vermgensverwaltung ist eine anspruchsvolle Dienstleistung fr wohlhabende Privatkunden. Banken und freie Anbieter sind im Vermgensverwaltungs-Markt einem harten Wettbewerb ausgesetzt. Jan Martin Wicke entwickelt, ausgehend von einer empirisch fundierten Analyse der Markt- und Wettbewerbsbedingungen, Empfehlungen fr die strategische Positionierung von Vermgensverwaltern. Die Vorschlge des Autors zur Gestaltung der Vermgensstrukturberatung und des Portfolio-Managements zielen auf eine Erhhung des Kundennutzens und die Erlangung von Kostenvorteilen ab. Die durch die Neue Mikrokonomische Theorie fundierte Konzeption fr das Management von Kundenbeziehungen rckt den Aufbau von absatzsteigerndem Kundenvertrauen in den Vordergrund.
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