Copied Market Entry Strategies for the PR China
Market Entry Strategies for the PR China
Since the emergence of consumer spending in the late eighties, the People's Republic of China has met with an invasion of consumer goods companies willing to exploit the country's promising consumer base. Yet, there is a discrepancy between China's vast potential for company growth and the negative experiences Western companies have to cope with when trying to gain a foothold on the mainland. Alexander G. C. Dony examines market entry behaviour in China on the basis of a structured empirical analysis and discusses the crucial issues of a successful entry strategy. The author highlights areas - mainly related to China's geographical segmentation, its highly dynamic situation, and its idiosyncrasies - which require particular attention when developing an appropriate entry mode and an effective marketing plan.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$49.99 | $49.99 |
|
$49.99 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Der Feudalismus im alten Iran
$84.99
System Dynamics and Mechanical Vibrations
$219.99
Homo Connectus
$69.99
Every Day Birds / Pjoros de todos los das
$3.74
8th RILEM International Symposium on Testing and Characterization of Sustainable and Innovative Bitu
$219.99
Energy and Finance
$109.99
Analysis einer Vernderlichen prgnant erklrt
$19.99
Emerging Technologies for Emerging Markets
$139.99
Guided Science Readers: Animals-Level A: Penguins Can Go!
$3.71
Modernity's Classics
$109.99
Effekte der pulmonalen Ballonangioplastie auf die Herzfunktion bei inoperabler chronisch thromboembo
$44.99
A Framework for Durability Design with Strain-Hardening Cement-Based Composites (SHCC)
$129.00
ISUW 2020
$169.99
Statistical Tools for Finance and Insurance
$109.00
Neues chemisches Grundpraktikum
$69.99
Penzlin - Lehrbuch der Tierphysiologie
$99.99
Thinking Through Climate Change
$32.99
Machine Learning and Data Mining for Sports Analytics
$69.99
The Reagan Administration, the Cold War, and the Transition to Democracy Promotion
$139.99
Atypical Interaction
$149.00
11. Tagung Einspritzung und Kraftstoffe 2018
$179.99
Preisermittlung und Veranschlagen von Hoch-, Tief- und Stahlbetonbauten
$59.99
Continuum Methods of Physical Modeling
$119.99
Temperaturmessung
$49.99
Akademisches Controlling an Hochschulen
$17.99
Advances in Stem Cell Therapy
$109.99
Resistance Behavior to National eHealth Implementation Programs
$54.99
Selected Studies in Geotechnics, Geo-informatics and Remote Sensing
$249.99
Classic Collector's Handbook
$6.74
Einfhrung in die Entwicklungsphysiologie des Kindes
$44.99
Progress in the Chemistry of Organic Natural Products 108
$379.99
Spatial Mobility of Migrant Workers in Beijing, China
$84.99
Psychologische Gutachten schreiben und beurteilen
$89.99
Laser/Optoelektronik in der Technik / Laser/Optoelectronics in Engineering
$54.99
Random-Like Multiple Objective Decision Making
$109.99
Vernderungen am Lymphatischen Apparat Infolge Arsenvergiftung
$54.99
Local and Metropolitan Communication Systems
$169.00
Strategisches Controlling
$39.99
Dictionary of Converting
$39.99
A comer!
$4.49
