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Management strategischer Innovationsfelder
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Informationen ber Marktvernderungen und Entwicklungen innovativer Technologien sowie Methoden der strategischen Unternehmensfhrung sind Faktoren, die den Unternehmenserfolg entscheidend bestimmen. Guido Schlegelmilch entwickelt ein Konzept zur Koordination eines strategischen Geschftsfeld-, Technologiefeld- und Innovationsfeldmanagements. Sowohl technologische als auch marktorientierte Aspekte werden dabei in einem integrierten Ansatz vereint. Fr die verschiedenen Phasen des strategischen Managements liefert der Autor ein modulares Prozemodell, welches die Auswahl geeigneter Methoden untersttzt. Zur Planung, Durchfhrung und Kontrolle von Managementaktivitten werden praxisnahe Instrumente aufgezeigt.
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