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Sortimentserweiterungen bei Universalbanken

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783824470235
Condition
New
Product Description

Die Erweiterung des traditionellen Angebotssortiments von Kreditinstituten durch die Integration von Versicherungsleistungen gewinnt innerhalb der Kreditwirtschaft zunehmend an Bedeutung. Sortimentspolitische Manahmen einer Bank sind jedoch ohne eingehende Problemanalyse der individuellen Voraussetzungen nicht praktikabel. Geeignete Analysemodelle konnten von der betriebswirtschaftlichen Forschung bislang nicht bereitgestellt werden. Christoph Schfers analysiert zwei grundlegende Problemfelder der Sortimentserweiterung: zum einen die mit der Sortimentserweiterung verknpften personalpolitischen Probleme und zum anderen die verschiedenen Grundmuster von Kundenreaktionen auf entsprechende sortimentspolitische Manahmen. Der Autor deckt grundlegende Problemstrukturen auf und liefert Ansatzpunkte fr die praktische Gestaltung sortimentspolitischer Manahmen.

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