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Investor Relations und Shareholder-Value

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Springer Nature
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9783824470389
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Product Description

Langfristige Wettbewerbsfhigkeit erfordert eine optimale Kapitalbeschaffung. Die Anzahl der um das Kapital der Anleger konkurrierenden Unternehmen steigt aber stndig an, und die Unternehmensfhrung wird im Rahmen des Shareholder-Value-Konzepts mageblich von den Interessen ihrer Investoren bestimmt. Daher gewinnt der Bereich Investor Relations nun auch in europischen Kapitalgesellschaften an Bedeutung, um die Entwicklung des Unternehmenswertes im Aktienkurs widerzuspiegeln und die Investoren mit kursrelevanten Informationen zu versorgen. Mit Blick auf amerikanische Kapitalgesellschaften gibt Florian Faltz Gestaltungshinweise zur optimalen Kommunikation zwischen Unternehmen und Investoren und zeigt Mglichkeiten zur Erfolgsmessung der Investor-Relations-Aktivitten auf.

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