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Die Electronic Mall im internetbasierten Handel
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Product Details
In Verbindung mit "Electronic Commerce" und "Electronic Shopping" erscheint hufig auch die Bezeichnung "Electronic Mall". Hierbei handelt es sich um eine Ansammlung verschiedener Online-Shops, die ihre Warenpalette gemeinsam anbieten. Petra Schumann stellt ein integriertes Informationsmodell fr Electronic Malls vor, das Mall-Betreibern wichtige Anhaltspunkte liefert, wie ein elektronisches Einkaufszentrum idealerweise gestaltet werden kann. Fr den Verbraucher beschreibt die Autorin mehrere innovative Mehrwertdienste, die den Online-Einkauf innerhalb einer Mall erleichtern knnen.
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