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Existenzgrndung
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Dieses Buch bietet dem Leser einen umfassenden und anwendungsorientierten Leitfaden fr die operationale Planung und Durchfhrung einer erfolgreichen Existenzgrndung. Ausgehend von den methodischen Grundlagen der Unternehmensplanung zeigt der Autor anhand von Fallbeispielen aus den Wirtschaftsbereichen Handwerk, Handel, Gastronomie und Dienstleistungsgewerbe konkrete Existenzgrndungsplanungen auf, mit deren Hilfe dem Leser die Struktur und das komplexe Wirkungsgefge einer betriebswirtschaftlichen Geschftsplanung transparent gemacht werden.
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