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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783409115711
Condition
New
Product Description

TV Shopping boomt. Jrg Birkelbach zeigt, wie auch Finanzdienstleister von diesem Erfolgstrend aus dem Konsumgterbereich profitieren knnen. Mit dem Vertriebskanal "Fernsehen" lassen sich entstehende Massenmrkte, etwa im Bereich Altersvorsorge, uerst effizient erschlieen. TV-Banking gibt Banken Antworten auf alle entscheidenden Fragen: Welche Infrastruktur brauche ich? Welche Produkte sind "fernsehtauglich"? Wie prsentiere ich mich am besten? Das Erfolgsbeispiel der Sparda-Bank Hamburg regt sicherlich zur Nachahmung an.

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