Social Marketing and Sustainable Development Goals (SDGs)
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Product Details
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783031273773
Condition
New
Product Description
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
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