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Promotoren
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Wie entsteht Innovation im Unternehmen? Entwickeln sich Innovationsprozesse selbstndig, wenn nur eine technische Erfindung vorliegt? Vor welchen Barrieren kommt eine Innovation zum Stehen? Wie knnen dies Barrieren berwunden werden? In dieser Situation knnen nur "Promotoren", die sich engagiert fr die Innovation einsetzen, weiterhelfen. Ausgehend von dem von Eberhard Witte entwickelten "Promotoren-Modell" fasst das Buch Ergebnisse grozahliger, empirischer Studien zusammen und zeigt Umsetzungsmglichkeiten sowie Manahmen zur Untersttzung von Effektivitt und Effizienz der Promotoren auf. Die zweite Auflage wurde nochmals um einen Beitrag erweitert.
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